A Bitcoin portfolio made easy

One of the main problems we have faced is that Bitcoins are immaterial: there are no coins or notes that represent them.

Money is a symbol: it has value because people accept it as a symbolic medium of exchange, and having something physical helps us give substance to an idea.

We have thus decided to use the metaphor of the coin to let people understand that even bitcoins are actual and valuable money. The interface shows rolling coins, and their quantity indicates the number of bitcoins owned.

To further enhance the idea of physicality, the coins produce a jingling sound when they roll, as if they were real.

The cryptocurrencies are perceived as complicated, nerdy, and people are often distrustful about them. There is no official regulation, the network is peer-to-peer, and transactions take place between users directly, without any intermediary.

Hence, our design had to increase trust, lower the feeling of uneasiness and make the wallet simple, cool and fun to use.

We then opted for round shapes and bright colours to convey those messages.

Most of the users couldn’t care less about blockchain and mining. They want to trade and take advantage of their Bitcoin capital.

When we designed the app, we preferred a minimal interface and simple interactions to reduce the cognitive burden and let the users focus on a few essential information.

We created an experience that could be easy to understand by everyone, not only by tech-savvy people with the knack for finance.