Brand experience & identity

We design brands to make them recognisable within all experiences.

We define brand strategy and identity, as well as each individual moment the brand comes into contact with people. We infuse brand values into all interactions, products and services, to make the perception of the brand consistent and powerful at every stage of the experience.

Beyond visual identity

We help our clients define a distinctive brand identity for their company, its products and its services. Going beyond the visual dimension, we develop the best strategy and transfer it into every brand-person interaction.

By designing the experience as a whole together with its visual and communication aspects, we can make a brand unique and effective on every touchpoint. The strategy starts with the brand promise and through storytelling enhances the brand's principles and values, highlighting emotional aspects and creating a consistent distinctive behaviour across all channels.

Politecnico di Milano – We designed the new flexible visual identity of the Politecnico di Milano by creating a system that can maintain an aesthetic and communicative coherence on all platforms, enhancing the different souls of the university, without ever being excessively self-similar.

Artificialy – A fresh new logo and a simple pitch were our key points in making the complexity of advanced technologies immediate: we helped Artificialy evolve its brand identity in a consistent way across the entire digital ecosystem.

Planter – The Planter logotype was designed, starting from the basic typography and inspired by organic and natural shapes. We created brand guidelines with essential tools for all brand applications to satisfy Planter's internal communication needs with partners and, above all, with users.

Ticino Turismo Rebranding – We helped Ticino Turismo interpret the region's specific features and infuse them into a new brand ecosystem to reveal the region's most authentic essence.

Main customers

Our program

01. Defining brand identity

We work together with organisations and end customers to understand what makes the brand unique. We explore and shape all aspects of distinctiveness: from positioning, values, visual identity, pitch, to the details of what people should feel at every single interaction with the brand. We break the narrative down into consistent individual elements that can be applied in any context.

Possible activities

Brand experience assessment
Brand exploration workshop
Brand principles definition
Brand behaviour design
Identity & tone of voice definition
Brand manifesto

02. Making identity a strategic asset

We define brand strategy across all digital, physical and hybrid channels. We examine every single micro-interaction and create consistency and memorability for each one of them. We develop prototypes to apply the brand in all the shades needed to stand out and be consistent across all different touchpoints.

Possible activities

Omnichannel brand experience definition
Micro moment valorization
Mockup and brand application
Signature brand moments definition
Detailed design of single brand moments

03. We create design systems and evolved guidelines

Having defined the concept, we translate it into usable and effective items to be applied across all channels. We evolve the brand manual beyond traditional standards of individual elements and identity. We create and integrate advanced design systems capable of aggregating all brand applications.