Digital product & service design

Beyond form and function for sustainable value products and services.

Sketchin Services, Digital product and service design - Laptop and phone displaying FLOS lighting collection website, with a modern wall light fixture in the background.

We design meaningful experiences for people through products and services that are sustainable for society and the planet. We follow them from their initial conception to their release, exploiting the technology potential and our skills as designers. Our systemic approach embraces and takes into account impacts in terms of industrialisation and organisational processes.

End-to-End Design

In an increasingly hybrid context, where products and services are interconnected in a seamless continuum between physical and digital, we create the best solutions to meet people's needs and our client's business expectations. Our approach is agile, iterative-incremental and systemic; we put people, their needs and expectations at the centre of our design process. We work throughout the entire process, from individual product or service values proposition within the ecosystem of which they are part-validating our choices with people-right up to the production phase.

Sketchin Services, Digital product and service design - Laptop displaying INPS Sirio Design System interface, placed on a desk with mouse and accessories.

INPS – We supported the spread of design culture within the public institution, the launch of an internal design unit, and the creation of the Design System, which has become INPS’s general visual language.

Politecnico di Milano – Alongside the Politecnico di Milano we have evolved the experience of the university website, designing an integrated and coherent system that can meet the needs of a diverse and global community.

Treedom Mobile App – We supported Treedom in the initial strategic phase for the design, development, and design of the new app, which allows people to plant new trees in different parts of the world.

Planter – We created an intuitive and effortless experience of Planter mobile app, by developing a design system aligned to their brand identity, capable of characterising the algorithm behind personalised food plans, helping users plan and create balanced and healthy meals.

Main customers

Our program

01. Understanding contexts

Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.

Possible activities

Competitive analysis
Understanding of user behaviours, needs, and motivations
Qualitative and quantitative user research activities
Observation and field research activities
User & business needs definition

02. Defining and validating the concept

Based on insights and opportunities gathered from research activities, we define the value proposition of the new product or service, building scenarios and outlining a unique design vision. The form and function of all our solutions are then validated throughout the entire design process with users and project stakeholders. We prototype and test so that they really meet their needs, paying the greatest attention to their specificities and possible limitations.

Possible activities

Exploration and Generation Workshop
Definition of design principles and design strategy
Value proposition definition
Design vision & scenario-building
Prototyping, concept development and validation
Lean market validation

03. Inside design details

We design the experience in every detail, defining interactions, behaviours and user interface features of every touchpoint. From mockups through to high fidelity design, we integrate brand features and ensure design consistency and coherence at every step.

Possible activities

Design language definition
Rapid prototyping and creation of Proof of Concept (PoC)
UX/UI design
Brand design
Interior design
Industrial and product design
Design and pattern library

04. Leading the release process

We follow the development process working alongside all stakeholders to achieve the highest quality in the transition between design and implementation. We integrate insights from data and user testing into all releases, from MVP to more mature versions.