A phygital ecosystem for the care of your animals

The to-be experience evolves Arcaplanet's role from supplier to advisor, to support and train pet parents regardless of their degree of experience.

The platform, designed according to the logic of profiling, allows personalized upselling so that the users can view the content that is truly relevant to them.

The suggestions that facilitate and reduce research times are fed by the information provided about the user’s pet while filling in the pet form, and by the history of previous purchasing choices.

Quick access to the platform is equally guaranteed from desktop and mobile, thanks to a clear categorization of products. The navigation pattern has been redesigned in order to allow even the less experienced user to get to the desired result from different access points, thus speeding up the research through suggestions. Moreover, the personal area and the shopping cart have been improved to optimize the purchasing process even for recurring orders, to easily manage product returns, and to facilitate the wishlist and purchase, even without login.

Arcaplanet has become much more than a product platform, transforming itself into a real integrated hub of services to keep informed through articles, participate in training events and get to know the people of the company up close. In order to increase the purchase frequency and the active participation of users, Arcaplanet has evolved its loyalty program by rewarding the most loyal customers and by fostering the synergy between the online actions and those performed in physical stores.

Arcaplanet has changed its paradigm, evolving from a simple e-commerce to a platform of people for the people, by creating a community of experts to support pet parents. Thanks to the capillarity of digital learning tools, it promotes Academy training to make its staff excel and keep up to date. Arcaplanet talks about itself and its passion, while also offering space on its blog to the experts and their contents.