What could retail look like in the coming years?
In our next future visions, retailers will have to inspire and promote new ways of living experiences, caring for customers through new services, products and sales models. Stores will be physical and digital at the same time, often automated to save costs and energy and let human employees make a difference. Brands will share spaces and businesses, pushing sales through social media.
The diverse near future visions determine many strategic implications: ask our experts how to interpret them correctly, place them in a specific context, and make them representative and consistent with the brand.