Experience design

Shaping superior quality experiences for people, communities and markets.

We design meaningful, distinctive and inclusive experiences that exceed people's expectations. Together with our clients, we shape ecosystems of effective and valuable products and services to meet the unique needs of different user groups and stakeholder goals.

United for lasting value

Together with business stakeholders, technology departments, operations and users we visualise and design new omnichannel experiences. We collaborate with our clients to explore innovative systemic solutions and embrace feasible change.

Our approach is agile, iterative-incremental and systemic; we put people, their needs and expectations at the centre of our design process. The end-to-end experience we create is a combination of product and service thinking, brand experience, technological expertise and data analysis aimed at delivering lasting value.

Sketchin services, Experience design - Sky app interface of a new business service, integrating it into the current Sky TV offering

Sky Wifi – We created an end-to-end customer experience for Sky's internet service by placing the customer at the centre. We went beyond the single activation moment and provided customers with a unique and meaningful experience, packed with wow-moments throughout the entire journey.

Locarno Film Festival – We helped Switzerland's leading film festival turn the challenge of Covid-19 into an opportunity for improvement by transforming the digital experience and interaction methods offered to the audience in the most intuitive way possible, both in streaming and live in the theatre.

Banca Mediolanum Flowe – We supported Flowe in creating a product that stood out in the marketplace in terms of visual appearance, language and user experience. A Companion App allowing people to plan their future and learn how to save for short or long term goals.

Sketchin services, Experience design - Enel notification on smartwatch

Enel – We combined design and technology to transform the retail service of Europe's largest energy utility into an inclusive, zero-stress experience centred on the needs of 64 million customers in 37 countries and more than 60,000 employees.

Main customers

Our program

01. Defining the scope

We conduct in-depth qualitative and quantitative research to explore existing contexts and understand the behaviours and expectations of the people who live in them, in order to identify development opportunities for the experience.

Possible activities

Competitive analysis
Understanding of user behaviours, needs, and motivations
Qualitative and quantitative user research activities
Observation and field research activities
User & business need definition
Value proposition definition

02. Designing for experience

Together with project stakeholders, we conceive the new end-to-end experience and the ecosystem of products and services that comprise it as an open, shared and participatory process.

Possible activities

Exploration and generative workshops
Design strategy and principles definition
Design vision and scenario building
Product and services ecosystem definition

03. From design to market

We work on an end-to-end basis so that everything we design can be implemented and made real. Our projects take into account system variables and constraints to define a design language that can be applied in its totality, testing and validating each choice to ensure maximum quality right through to development.

Possible activities

Design language definition
Rapid prototyping and Proof of Concept (POC) creation
Usability testing and lean experiment validation
Tech and feasibility assessment

01. Defining the scope

02. Designing for experience

03. From design to market

Together with project stakeholders, we conceive the new end-to-end experience and the ecosystem of products and services that comprise it as an open, shared and participatory process.